Page 21 - AV Presentations - Student Textbook
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The website also features a fun category system for easier browsing. You can find fonts of different
themes quite easily using these visualized categories.
Shape psychology
Our subconscious responds to shapes in different ways, and this is why brands pay attention to the
design of their logos. To infer particular qualities about the brand, designers play with lines, circles,
edges, and curves, implying required meanings to marketing messages.
Circles suggest love, friendship, and unity. In contrast, triangles and squares are signs of stability,
strength, power, and professionalism. Vertical lines suggest tension, while horizontal ones suggest calm
and community.
(https://blog.hubspot.com/agency/psychology-logo-design-infographic)
Size psychology
Don’t use more than three different font sizes because the human brain finds it easy to grasp threes: the
more fonts you have on a page, the more confusing it becomes for a person to read what you are saying.
One font for the header, one for subheadings, and one for the text body work best.
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