Page 17 - AV Presentations - Student Textbook

A sans-serif font does not have extending features called serifs at the end of the letters. Here is an
example of a sans-serif font: T

A slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals
may be either blunt and angular, or rounded. Here is an example of a slab-serif font: T

Script fonts are based upon the varied and often fluid stroke created by handwriting. Here is an example
of a slab-serif font: T

Modern fonts are characterized by high contrast between thick and thin strokes and flat serifs, Modern
fonts are harder to read than previous and later typestyles. Here is an example of a modern font: T

So, can you tell what type of font we selected for the body of this course?

The fonts you use say something about the content you are typing to teach. For example, each type of
font solicits a different response by the reader. The font says something about the content of the
message. For example:

• Serif Font says: authority,
tradition, respect.
• Sans-serif says: clean, modern,
stable.
• Slab serif font says: strong,
modern, solid.
• Script font say: feminine, elegant,
friendly.
• Modern fonts say: fashionable,
sharp, intelligent.

Choose the right one for your brand, learn
the psychology behind typography to
understand associations each type of
fonts evokes:

By the way, we chose a san serif font
called Calibri to for this course. It is a
more modern, clean font widely used by
Microsoft in its product line. We selected
a clean, easy to read, and stable font so
you would feel comfortable learning about audio-visual aids.

Here are seven key factors to consider when searching for an appropriate text typeface:
(https://www.fonts.com/content/learning/fontology/level-2/making-type-choices/selecting-type-for-text-factors-
to-consider)

16