Page 23 - AV Presentations - Student Textbook

Icons
Icons are images that focus the eyes to a central point. They normally represent
a thought. For example, if you are talking about books, you can create or find a
“book” icon. A good place to obtain FREE icons is a website called
thenounproject.com. There are literally thousands of icons available is svg
format (vector format) or png format (clear
background). You can use these icons in your slides as
a bullet point header.

Note in our slide sample to the left, you can place your
icon on top of a shape to create more interest. Note
that each shape is a different color. You can relate a
color to a concept and help the audience understand a
label for the concept using an icon. If you import your
icon as a SVG (vector format) you can change the color
of the icon in PowerPoint. The icons in our sample
have been changed from black to white and placed on
a colored oval. If you import the icon as a png, you cannot change the color of the icon unless
you use another program like Adobe Photoshop to modify its color.

Infographics

Infographics are graphic visual representations
of information, data or knowledge intended to
present information quickly and clearly. They
can improve cognition by utilizing graphics to
enhance the human visual system's ability to
see patterns and trends. To the right is an
example of an Infographic.

Physiologically, our eyes focus on something
both pleasant to see and simple to understand.
Suffering from information overload, people
respond to infographics better because of the
feeling they can easily understand difficult
things.

Infographics increase the willingness to read by
80%. They are more accessible and persuasive,
and they are easier to recall.

Great infographics tell a story with minimalist imagery, allowing you to convey the message with no
distractions to the eye.

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