Page 27 - AV Presentations - Student Textbook

Study Section 4: Understanding the Use of Color

4.1 Connect

God displayed his creative genius when He created color. He not only created thousands of
different colors, but he created people to respond emotionally and differently to a particular
color. We all have our “favorite” color. It’s that color that we enjoy more than any other. It
may make us feel a sense of calm, or excitement. And color encourages us to read. Did you
know that researchers have found that color increases the willingness of a person to read by
80% (Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.)

We need to understand that color has an emotional appeal. So when we create a visual aid or graphic,
we need to use colors that will create the response we desire that coincides with our lesson or sermon.
Selecting the appropriate colors is just as important as selecting the appropriate words in your lesson.

Did you know that researchers have found that color increases the willingness of a person to read by
80% (Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.)

Let’s learn more about this….

4.2 Objectives

1. The student should be able to explain the basic color theory and how God designed colors to
complement one another.

2. The student should be able to explain color harmony.

4.3 More Understanding the Use of Color

Basic Color Theory (https://www.colormatters.com/color-and-design/basic-color-theory)

Color theory encompasses a multitude of definitions, concepts and design applications -
enough to fill several encyclopedias. However, there are three basic categories of color theory
that are logical and useful: The color wheel, color harmony, and the context of how colors are
used.

Color theories create a logical structure for color. For example, if we have an assortment of fruits and
vegetables, we can organize them by color and place them on a circle that shows the colors in relation
to each other.

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