Page 36 - AV Presentations - Student Textbook

Middle East Wealth and purple are synonymous. In Egypt, the definition of purple also extends to
include virtue.

Around the world A lighter shade, amethyst, is considered sacred to Buddha and rosaries are often
made from this purple stone in Tibet.

Long associated with royalty, purple creates an air of luxury, even decadence. Using a purple dominantly
is a quick way to create a sense of elegance or high-end appeal, even if your product is budget-minded
(an 'expensive' effect that's quite the opposite of orange).

Lighter shades of purple – especially lavender – bring to mind spring and romance. Darker shades add
more mystery and can even symbolize creativity. Darkening the shade will also turn the romantic
elements more sensual.

7. Pink

Pink creates a soft mood on this renting website
Feminine, young, innocent

Western cultures (North American and Europe) Pink is the color of femininity and is used to signify the
birth of a daughter. It also represents sweetness (it is often the color used for cake or candy shops),
childhood or fun.

Eastern and Asian cultures Pink is also considered feminine in the East where it also signifies marriage.
In Korea, however, the color is more closely associated with trust. For many years, the Chinese did not
recognize the color; it was finally brought into the culture due to increasing Western influence.

Latin America Pink has much looser associations and is often used as a color for buildings, consequently
it can have associations with architecture.

Middle East Pink does not have any distinct meaning in Middle Eastern cultures.

Around the world Prison holding cells around the world have been painted pink to help reduce
behavioral problems because the color can be mentally stimulating whilst simultaneously being
somewhat calming.

Pink is a specialist color that won't work for a lot of visuals but will work perfectly with the right
audience. Because most people interpret pink as feminine, the color is popular for targeting female
users. However, don't overdo the pink-femininity connection, or else you're walking a fine line between
appealing to users and pandering to gender stereotypes.

Its links with childhood and with sugary treats give pink a sweet, sometimes innocent appeal (not
surprisingly a self-perpetuating cycle). It is also traditionally used with love and romantic themes,
alongside red and light purple.

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