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Culture is to a group what personality or character is to an individual.  We
                       can  see the behavior that  results, but  often we  cannot see the  forces
                       underneath that cause certain kinds of behavior.  Edgar H. Schein in his
                       book Organizational Culture and Leadership.


               On the pathway to changing an organization’s culture, it is certainly worth
               it for leadership to make the effort to first understand the existing culture.
               Clearly, leaders would find it difficult to communicate and implement new
               visions and inspire follower commitment to those visions if they didn’t
               have  a deep understanding of the nature  of the organization’s  existing
               culture and the impact of it.  If they understand its culture, they can use it

               in a number of positive ways, such as by:

                          •  Developing organizational strategies that are more likely to be
                              implemented;

                          •  Setting guidelines for how managers and staff should interact
                              with their constituents and customers;
                          •  Making staffing decisions;
                          •  Setting performance criteria;

                          •  Guiding the nature of acceptable interpersonal relationships in
                              the organization; and,
                          •  Selecting appropriate management styles.
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               Furthermore, the degree to which the organization’s culture is determined
               or influenced by its leaders and managers is important to understanding

               the culture itself.  For example, if the behavior that is demonstrated by the
               leader(s)  (which includes the Board and the management) is not geared
               toward achieving “excellence,” the staff will soon quit striving to produce
               high quality services.


               It is generally accepted that the leadership of an organization influences to
               a great extent:

                   •  how the organization is known to its customers, employees,  and

                       others;
                   •  what makes the people in the organization feel successful; and,

               124  Judith R. Gordon, Organizational Behavior: A Diagnostic Approach,  Prentice Hall: Upper Saddle River
               NJ, 1999, pp. 345-346.

               David Kolzow                                                                          110
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