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establish the information one needs to operate effectively.    185

               Inherent in the concept of successful negotiation is agreement that
               although it takes two to have a relationship, it takes only one to change the

               nature of it.  Just as we react to others, they react to us.  By changing our
               behavior, we will change the way they react.  We open the door to change
               if we improve the way we deal with others.

                       It’s not what  happens to you, but how you react to  it  that matters.
                       Epictetus.


               Changing our own behavior is difficult, however; it requires  sensitivity,
               motivation,  and persistence.  Changing the behavioral traits  of someone
               else is almost impossible, particularly so when directly involved in
               handling a dispute with them.  Therefore, focus should be on what you say

               and do when you're with a "difficult" person.  Behavior between two
               people  can  be transformed when either person changes their customary
               pattern  of  relating  to  the  other.  To  achieve  either  a  good  personal  or
               working relationship, it is important to focus on what you need to do to get
               what you want.  If you seek cooperation from others, for example, it means

               that you must set the example for that behavior.

               In negotiation, the ability to see the situation as the other side sees it, as
               difficult as that may be, is one of the most important skills a negotiator can
               possess.   It is not enough to know that the other  party sees  things
               differently.  If  you  want to influence that party, you  also  need to

               understand empathetically the strength of the emotional force with which
               they believe in a particular point of view.  However, understanding their
               point of view does not mean that you have to agree with it.

               It is clear that a climate of mutual trust is critical to a successful negotiation

               process.  No one will ever make an agreement with you that they intend to
               keep unless they trust you.  Without trust, the relationship itself is likely to
               interfere with developing a mutual understanding of the problem or
               disagreement.   This diverts energy and  creativity from finding
               comprehensive and realistic solutions.






               185  John Kotter.  Power and Influence: Beyond Formal Authority.  New York: Free Press, 1985, p. 40.

               David Kolzow                                                                          172
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