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development organization to foster learning.  In fact, the organization that
               is likely to be successful in the future might be called  the “learning
               organization.”  The ability to learn faster than your competitors may be the only
               sustainable competitive  advantage,  according to Arie De Geus, head of

               planning for Royal Dutch/Shell.  The organizations that will truly excel in
               the future will be those that discover how to tap people’s commitment and
               capacity to learn at all levels in an organization.           336   Therefore, one of the
               core competencies of effective leaders is the ability to develop other leaders
               that are engaged in the organization.             337    This process was covered  in
               Chapter 11.


               When an organization shares a genuine vision, people  excel and learn.
               This is not because they are told to, but because they want to.  In learning
               organizations, leaders are responsible for building organizations where people
               continually expand their capabilities to understand complexity, clarify vision, . . .
               that  is, they are responsible for  learning.       338    The organization leader,  or

               executive  director,  should take  on  the responsibility  for  designing the
               learning process, maintaining that process over time, and leading people
               through that process.



               The Economic Developer as Community Leader

               Local leaders, recognizing a lack of  critical expertise  and experience in

               economic development matters, turn to those individuals  who have the
               necessary background and skills to assist in improving the local economic
               situation.  Typically, they hire a “paid expert” or “outside” professional as
               executive director of the economic development organization.

               Try as one might, the economic developer usually remains somewhat the

               outsider in the community.  This is often demonstrated when the
               professional executive loses his or her job, and is no longer perceived as a
               credible leader.  Many professionals are too mobile to spend the necessary


               336  Senge, Peter M.  The Fifth Discipline:: The Art and Practice of the Learning Organization (New York:
               Doubleday, 1990), p. 4
               337  Tichy, N.M.  The Leadership Engine: How Winning Companies Build Leaders at Every Level.  New
               York: HarperBusiness, 1997.
               338  Senge, Peter M.  The Fifth Discipline:: The Art and Practice of the Learning Organization (New York:
               Doubleday, 1990), p. 340.

               David Kolzow                                                                          307
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