Page 18 - Hanes x Wolfpack

We’ve created an integrated campaign starting from January CAMPAIGN SCHEDULE

and running through May 2020. With a pulsing flighting
strategy, our schedule will consistently interact with YSG’s

through the campaign months as well as extend beyond with
earned online and social conversations.

Strategically selecting tactics and calculating effective
spend allocations, our media plan addresses paid tactics

that will ultimately drive earned media. Capitalizing on
moments of heavy engagement and high reach, we have
aligned our media plan to accurately convey our creative

message.

Throughout the campaign, we will look to our KPI’s to identify
areas of opportunity for reallocation and continuously
optimize based on the channels and tactics that are

generating the highest ROI for Hanes.

5.8% influential reach 78.9% campaign reach 230.4 MM total campaign
impressions

BUDGET ALLOCATION

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