Page 14 - Hanes x Wolfpack

FACEBOOK |

MOBILE/DESKTOP

As a channel rooted

in connections and
conversations, 59% of our
target uses Facebook atleast

once a day. With a heavier
focus on targeting millennials

through this channel, we
wil optimize on user data
to deliver personalized

messages to increase
conversion and social

sharing. Leveraging single-
ONLINE TV ADS | Media Vehicle: Hulu - 0:30 second video pre-roll leveraged image ads on both mobile
and desktop Facebook
through programmatic and direct sale buying
MOBILE Feeds, we will serve ads

based on our target’s
YSGs and BS Detectors stream Measurements of Success: Impressions, Clicks, and CTRs demographics, interests and
online mobile TV more than any to brand site behaviors.
other generation. Cost-efficient, 135 74.6 MM 62.9%

hyper-targeted, and effective, Measurements of Success:
we will use digital video ads 41 22.4 MM 18.8% Facebook Attribution reports

to appeal to our target’s and access to measurement GRP impressions reach
emotion through engaging and GRP impressions reach partners
personalized messaging. Advocacy, Affinity, Consideration

Awareness, Affinity
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