Page 37 - Like No Business I Know
P. 37

King of the Franks

        when  I  discovered  that  a  bunch  of  independent  upstarts  had
        cornered the market. Damn!”
          “Now, now, Mr. Pepin. Don’t get yourself all worked up over this.
        It’s only business, you know. You have to think of your health. Try
        to eat a more  balanced diet. Get some  fresh air and exercise. And
        above all, learn not to worry about your job. It could kill you. Do you
        understand?”
          “Yes, yes!  I understand!” Pepin launched himself out of the chair
        like a bowling ball and headed for the door. “Thank you very much,
        doctor!”
          In  the  back  of  his  limousine  Pepin  fretted  while  mid-day  traffic
        impeded  his  progress  back  to  the  office.  I’ve  got  to  get  hold  of
        myself, get control of things again, he thought. The world’s changing,
        I’ve got to change with it. It’s not enough to make a good product
        and sell it at a fair price. People go for one fad after another, and the
        honest businessman gets hurt.
          He  looked  out  through  the  tinted  window.  To  his  chagrin,  the
        vehicle was creeping past a well-known Chinese vegetarian restaurant.
        Pepin could see a couple of youthful diners with chopsticks adroitly
        plucking slices of what looked like barbecued pork from a plate and
        popping  them  into  their  mouths  with  apparent  relish.  Bah!  Mock
        meat! They pretend they can do without the real thing, but they can’t
        stomach their pressed  gluten and dried sheets of bean curd unless it’s
        dressed  up  to  look  and  taste  as  much  like  meat  as  possible!  What
        hypocrites!
          The  King  of  the  Franks  continued  to  ruminate  on  the  strange
        habits of the American consumer as he walked through the lobby of
        One Pepin Towers, took the private elevator to the top floor, and
        pushed  through  the  teak  doors  to  his  office,  ignoring  every
        underling’s salutation along the way. Once at his desk, he took a deep
        breath and sighed. It always felt good to be in his own environment,
        where  the  furniture  was  scaled  to  his  height  and  the  gleaming
        appliances of his private kitchen beckoned invitingly to his creative
        side.
          Then inspiration struck. He chuckled and pressed a button on his
        desk.
          “Product development. Fazzo speaking.”



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