Page 62 - Just Deserts
P. 62

TotalCare

        But  previously  unexplored  procedural  pathways  and  unrecognized
        loopholes  could  always  be  found;  indeed,  once  the  entire  available
        patient population had been signed up with one or another HMO,
        they constituted the primary source of new revenue in a tightly-closed
        competitive arena. Doctors, lawyers and accountants were not purely
        independent professionals; in practice they functioned as a symbiotic
        unity,  nourishing  each  other  while  battening  on  the  clients  they
        served.
          Rose continued, leaning forward in her chair.
          “Now  I  have  crunched  enough  numbers  to  see  various
        mechanisms at work in this organization. Please correct me if I am
        wrong; perhaps I am reading something into the data that isn’t really
        there. But certain givens are unavoidable. The largest is that an HMO
        cannot  react  to  marketplace  factors  in  the  same  way,  say,  an  oil
        company or appliance manufacturer can, by using fluctuations in the
        cost of raw materials as an excuse to jack up prices to the consumer.
        We  charge  a  certain  premium  to  employers  and  employees  to
        subscribe to our service, and any increases in that tariff are closely
        watched  and  criticized.  If  our  capital  expenditures  suddenly  take  a
        bump  because  we  buy  a  CAT  scanner  or  a  few  more  dialysis
        machines,  there’s  no  way  we  can  offset  them  in  the  short  run  by
        passing  the  burden  on  to  those  who  will  get  the  benefit  from
        TotalCare upgrading its technology.”
          The Chief tapped a ballpoint pen against an antique brass ship’s
        surgeon’s syringe for syphilitic sailors, one of several archaic medical
        devices adorning his office.
          “Well, Ms. Collins, that is unarguable. We must conform to the
        existing tax code while hewing to the line on premiums. I do belong
        to  the  $100,000  Club  supporting  the  president’s  efforts  to  reduce
        governmental  interference  in  the  practice  of  medicine,  but  results
        have not been entirely satisfactory. And we certainly try to contain
        costs by minimizing investment in the latest diagnostic fad.”
          She nodded. “Yes, and I think the public appreciates that effort, in
        least in the terms that they understand it: to eliminate the unnecessary
        tests  and  procedures  for  which  doctors  in  private  practice  have
        become  notorious.  I  suppose  that  is  the  main  reason  so  many
        companies have switched to HMO’s for health insurance. But in fact
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