Page 136 - Winning The Credit Game Bundle (CK Patrick)

1. An executive summary. Think of this as an “elevator
pitch” telling people what’s great about your business.
Include your company’s mission statement, a
summary of the products and services it offers, and a
broad summary of your financial growth plans. You
may wish to draft an executive summary first, then
revisit and rewrite it after you have finished the other
components to update it with any discoveries you
have made along the way.
2. A company description. This more detailed technical
description should include components like your
business’s full registered name, its mailing address
and phone number, and the names of key people on
your team.
3. Be sure to highlight the expertise brought by each
team member so you can show potential lenders and
investors your business’ unique expertise, and you can
keep your team’s strengths in mind throughout the
rest of the business planning process. If different
people own different percentages or shares of your
company, include information about who owns what
as well.
4. A section on business goals. These should include
some specific short-term goals so that all lenders or
investors will understand what their investments in
your business will be used for.
5. These should not be financial goals such as “make X
amount of money,” but rather goals that will help you
bring in cash flow, such as launching a new product or
service line, opening a new location, or launching a
new marketing strategy to drastically expand your
customer base. Include specific numbers such as the
number of new customers you hope to recruit or the
anticipated revenue from your new product line or
location.

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