Page 138 - Winning The Credit Game Bundle (CK Patrick)

19. Include components that convert new customers into
loyal customers such as loyalty programs, a sequence
of discounts or special offers to incentivize repeat
sales, personalized offers and interactions to cultivate
personal relationships with the customers, etc..
20. If you have already put some of these into practice,
report on their return on investment so far. This is easy
to track if you are using online ads with click-tracking
and purchase-tracking, but may be harder to track and
optimize for methods such as billboards or radio ads.
21. Perform a business financial analysis. If you are
already making sales and already have data on profit-
and-loss and return on investment, include this
information here. If you have them, you will want to
include metrics like:
22. Net profit margin.
23. Current ratio of your liquidity and your ability to pay
debts.
24. Accounts receivable turnover ratio.

Using graphs and infographics may help to drive home any
positive points about your business’ finances.
If you don’t know what some of the above terms mean right
now, that’s okay. But you will want to research them. They are
useful tools for predicting and optimizing a business’s profits,
and the more of these tools you master, the more profit you are
likely to be able to bring in.

1. Make financial projections. In a big way, this is the
final and most important act of your business plan.
Everything else has been building up to this.
2. Your lenders and investors will want to know with as
much certainty as possible that you will be able to pay
them back and provide a return on their investment.
So here is where you must show that your business
will make a profit.

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