Page 137 - Winning The Credit Game Bundle (CK Patrick)

6. Detailed description of products and services. Here
you will want to get into the details and the math of
how your company will turn a profit. Include the
following details:
7. An explanation of how your product or service is
delivered to the customer.
8. The pricing model for your products and services,
including the cost to provide these and the profit
margin when customers buy them.
9. A description of the customers you serve and
advertise to.
10. Your supply chain and order fulfillment strategy.
11. Your sales and marketing strategies, and the costs and
return on investment so far if these strategies are
already active.
12. Your distribution strategy.
13. Any patents or trademarks your company may own or
have in process.
14. Do your market research. Lenders and investors will
want to know what sets your company apart from the
competition, and who your company appeals to. You
will want to research and discuss factors including:
15. Who is your target audience, and why will they buy
from you rather than other suppliers?
16. Who is your competition, what do they do well, and
what do you do better than them?
17. Any important details about your target audience,
such as whether they are an underserved market or
whether you have identified an unmet need.
18. Outline your marketing and sales plan. This will
include any methods you may use to bring in new
customers, including deploying sales professionals,
visual attractions in your storefront window, coupons
and special offers for first-time customers, using
online or other paid ads that reach target audiences in
their everyday lives.

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