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generate a ROAS of around 170% on average. That means for
every dollar I spend in advertising I bring in $1.70 in revenue.
That’s a profit of about $210,000 per month. But if I were just
selling books for $3-5 and nothing else I wouldn’t profit a penny
and would likely be bankrupt many times over.
The reason I am clearing over $200,000 in monthly profits can
be summed up in one word. And that word is upsell. Let me
give you a quick easy example that I’m sure you have
experience with.
I don’t care if you’re the biggest health nut on Earth. I'll bet
you’ve eaten McDonalds once or twice in your life. In fact, 37%
of American adults eat there at least once a month. Most of us
get a hamburger of some type. But here’s what you probably
didn’t know. McDonalds loses money
every time they sell a hamburger.
They use the hamburger as their own
low-cost, high-value front-end offer to
get as many people rolling through
their doors and drive-thru lanes as
possible. They make the vast majority of their profits by selling
fries and drinks. Which is exactly why every time you order
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