Page 75 - AI_Profit_Blueprint
P. 75
Option two will generate far more profit than option one. Let me
give you another example from my own businesses.
Remember the $17 Million business I showed you earlier? I was
selling books about survival and preparedness for $3-5 as the
front-end offer. Once a customer bought a book, the very next
thing they saw was a page explaining the online course we
offered that would give them video tutorials to purify water, store
food for the long term, fortify their homes against power outages
and a bunch of other cool stuff. We sold this for $97 typically.
Roughly 40% of the people who bought my books would also
purchase the online course. Let’s do the math on this:
Book price: $3 (not including audiobook add-on)
Online Course Price: $97
Every book customer is worth $3 and 40% of them purchase
the online course for $97:
($3 + ($97 * .40)) = $41.80
That means by simply adding this one little upsell, I was able to
increase the Average Order Value (AOV) of each person who
bought the book from $3 to $41.80. That’s a 1,293% increase in
75
