Page 77 - AI_Profit_Blueprint

Beyond Books: Unleashing the Course Cash Flow

I gave you a hint in the last chapter and since you’re smart I’m

sure you already figured it out. The most powerful upsell for

your low-cost, high-value front-end book offer is an online

course. But not just any course. It’s a course that will provide

more in-depth information and guidance to the people who

bought your book about the topic the book is centered around.

We’ll go back to the Growing Roses book for an example. I

want you to put yourself in the frame of mind of someone who

just spent $3 on a book to learn how to grow beautiful roses.

Let’s think about this for a second. A person, we’ll call her

Nancy, is very interested in growing roses. But, Nancy doesn’t

know how to grow roses, or she’s failed in the past. Nancy has

a rose growing problem, but she’s so interested in growing

roses that she took the time to sit down and searched the

Internet to find out how to do it. She has a desire. Nancy came

across my book and decided it was the perfect solution to her

problem.

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