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Nancy went ahead and ordered my book. She’s feeling great
about her decision and is excited to have the knowledge that
will solve her problem. She’s looking forward to the beautiful
roses she’ll be growing soon, her desire will be fulfilled.
Nancy is in what I call “The Honeymoon Phase” when she’s
excited to finally have a solution to her problem and excited for
what the future holds. Nancy is ready to grow those roses! So
what is the next logical thing I should do as a seller of rose
growing related products? Well, I’d better offer Nancy another
product related to growing roses.
Just like McDonalds knows that a burger alone won’t satiate
your hunger, you need some delicious fries and a thirst
quenching soda to complete the trifecta. Nancy is hungry for
more, whether consciously she knows it or not. I would literally
be doing her a disservice by not giving her the opportunity to
further her growing expertise. What’s the best way for me to
help Nancy?
She has a deep desire to grow beautiful roses at this exact
moment. It could be for any number of reasons, but she does.
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