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She had a nest egg of about $30,000, and though she had a desire to build a business, she was going to do all she
could to keep that nest egg safe and sound, even if that meant smothering it to death in savings and careful spending.
Her reasoning behind this behavior was rational, and I’d seen it so often I understood it well. She’d worked so hard
for that money, and had so much pain associated with its accumulation, that she would never let anyone take it away
from her. Her relationship to money was definitely cautious and fearful, yet she had a desire to create great wealth.
Her story and her psyche were clearly out of sync.
After too many unsuccessful attempts to get her to put her $30,000 into wealth-generating assets, I moved off that
strategy and focused on improving her Cash Machine. But after some small effort, she stopped following any of the
revenue-generating marketing and sales strategies we’d laid out, and nine months in, she declared that I wasn’t
doing anything for her.
That was the final clue I needed to realize that this problem would not be solved through strategies and
suggestions. Wealthy people do the work. No one will play your game for you; you have to play your own game. It
was time for straight talk.
“Let me tell you what you didn’t do for you,” I said. “You wouldn’t make a decision, you wouldn’t follow
anyone’s advice, we wrote up a marketing plan and you didn’t follow any of the action steps on it, you didn’t follow
up on any of the networking connections we established, nor did you pursue any of the specific markets we’d
segmented and targeted. Who is it that is doing nothing for you?”
The plan didn’t need to change; she needed to recommit to it. Finally, she did. She followed the new pricing and
positioning strategy we’d outlined in her marketing strategy. She aggressively networked and went after new
markets. And most important, she did all this with the belief that she would succeed, rather than with her old
motivation of proving the world wrong. Finally, she got unstuck from her story.
If you do not recognize your truths, you will continue to affirm negative truths. I often tell my clients “Don’t get
stuck; get it done.” If you have stated new truths, then you can reflect on each experience in a new light and spiral
up into a better story. A self-fulfilling prophecy is better when the prophecy is positive.
4. Nonexistent competition may seem overwhelming. News flash: There’s enough for everyone. If you find you
are fighting with everyone else over the same piece of pie instead of making the pie bigger, then you are with the
wrong group of people in the wrong game. Replace competition with creation and bring balance into your life.
5. Visions are easier said than done. Ask anyone who studies leadership the number one quality of a leader and
they will tell you it’s having a vision. Having a vision takes courage, and staying power, and commitment. It also
requires that the person with the vision have a good team around him or her, such as a supportive spouse or partner,
understanding and involved children, and experts, such as mentors, lawyers, and bookkeepers, who will play their
proper position and play it well.
6. Quitting on the vision might be easier. Stasis and inertia are always easier choices than change. But just when
you do think of quitting, remember this: according to actuary tables published by the insurance industry, people
whose only goal is to reach a certain age and just retire, without a bigger vision of what that financial freedom looks
like, pass away within two years of reaching that milestone. These people haven’t bothered to plan their life beyond
that point, and that life disappears. If they had made the choice you’re making and opted for a bigger vision and
financial freedom, they could have made all their dreams come true.

The vision is yours. The journey is yours. The team you build around you to take the journey and the action you
take to achieve the vision are all yours. You must be willing to be the leader of your own life if you want to make
yourself a millionaire.
The Wealth Cycle Process is a nonnegotiable commitment to action, and it’s okay if you don’t believe the
restated conditioning before you begin. As I’ve said, I believe that it takes action to reconstruct and then reinforce
thought and that those who do it the opposite way, waiting for the belief in order to create the action, have a long
wait. By acting first, the reaction is visceral, as it was when the notions were first imbedded. This will create a more
enduring change, because you’re not painting over old paint, but stripping the walls and starting over. You will be
uncomfortable, and maybe even frustrated, but that’s because you’re growing. The action begins.

My Vision
My son Logan and I were driving up to our lake house when the television producer called. “Loral,” she said. “We
want to do financial makeovers.”