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MONEY IS NOT FOR ME. Some people feel that they don’t deserve to be wealthy or that there is only so
much of the millionaire pie to go around. Creating wealth and financial freedom is available to everyone. It is
our right to be wealthy, and my hope is that people take their space and know they deserve it. By making
money, you are not taking it from someone else; this isn’t Bonnie and Clyde Go to the Bank. By making
money, you create a greater capacity to contribute, and it’s your duty to do this. Better them than me . Such
adages create a defeated relationship to money.
MONEY IS A MAN THING. There was a time that men made and managed the household money. That time
was not so long ago, and some of you may have grown up with such conditioning. Though there are gender
tendencies, for example, men tend to carry more money in their pocket than women and are more likely to
invest than women, the reasons behind this are not genetic; they are realities falsely fabricated from years of
conditioning. Women and men need to understand that money knows no gender. One of my programs that
really resonates with up and coming wealth builders is “Wealth Diva: A Man Is Not a Plan.” This is a must-do
seminar for every man and woman, and the daughters and sons they love. Let him bring home the bacon .
Such perceptions create an apathetic relationship to money.
MONEY IS GOOD MEDICINE. For some people, retail therapy goes a long way; there’s no difficulty a new
blouse can’t cure. At the moment, we live in a culture of consumerism, and many of us use money to fill the
unsatisfying holes in our lives. Some people grew up with a sense of entitlement about money, assuming their
parents or a trust fund would always pay for everything, and in the process, they became careless about what
they had. This is a vicious and unproductive cycle. The new car gets old, the closet fills up with clothes, and
the toys pile up in the playroom. This is not to say there aren’t wonderful things to buy and spend our money
on; after all, money should be fun. But as with overeating, too much spending on the wrong things can get any
of us feeling sluggish and sad. Shop till you drop . Such bombarding messages create a disrespectful or
nonchalant relationship to money.
MONEY IS ALWAYS A MENACE. For too many of us, money was always a problem. Bills were a hassle,
keeping up with the Joneses was exhausting, entrepreneurs were considered nuts, and one’s station in life was,
well, stationary. And getting rich would be worse. Money can be such a burden, not to mention all that
paperwork and responsibility. These views of money create a perspective that money is actually a problem,
not a solution. It’s hard enough just to survive, let alone thrive . Such pessimism creates a negative
relationship to money.

MONEY TALK IS TABOO. Many of us have been brought up to believe that conversations about money are in
bad taste. Money and financial success, and failures, are considered personal subjects that shouldn’t be
discussed and certainly shouldn’t be taught. Few of us asked our parents how much money they made, and
even now, there are people who don’t know their spouse’s salaries. The results have unintended consequences
and have created a world where very few people are having real conversations about money and finances, the
very conversations they need to learn and succeed. These things are not discussed in polite society, dear .
Such a scolding creates an ignorant relationship to money.

In each of these examples, it’s clear that unless your parents made a conscious choice to think and act differently,
they conditioned you to have the same mindset as them. If you make a decision to break this cycle, you will have the
opportunity to teach your children to have more productive beliefs about, and a more profitable relationship to,
money. As you come to understand the beliefs you hold, you will work to change them. Through the action steps in
this process, and with the help of mentors and respected friends, you will change your behavior. By sharing your
desire for new beliefs and asking your mentors and respected friends to help you spot the subconscious limitations
you may be putting on yourself, you will teach your brain to follow your behavior. Begin now by restating your
beliefs. For example, if you’ve discovered that you hold any of the above examples as beliefs, you will

1. Change “money is scarce” to “money is abundant” and support a courageous relationship to money.
2. Change “money is evil, dirty, or bad” to “money is good and acceptable” and create a hands-on relationship to
money.
3. Change “money comes monthly” to “money comes from a range of sources” and create an opportunistic
relationship to money.

4. Change “money is not for me” to “who better than me for money to come to” and create an empowered
relationship to money.