Page 19 - July 2017 inLeague and Conference Program
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Planning for Ongoing Capital technical support can kill the deal. We've all had
Expenses: Preserving Your horror stories of ticketing mistakes, backstage
Investment and Preparing for the disasters, and other problems that you want to
Future avoid at all costs. Learn how going the extra mile
can make your venue stand out in a competitive
(Orpheum A) world.
Whether your theatre has just completed a major
renovation, you’re in the planning/construction Presenters: Bob Nocek, President, Bob Nocek
phase and eagerly awaiting a renewed venue or Presents, Durham, NC; and Adam Philipson,
you’re admirably and courageously caring for a President/CEO, Count Basie Theatre, Red Bank, NJ
historic theatre in its present state, estimating and
planning for future capital expenses is a prudent ☼ Using Analytics to Enhance
and educational exercise. This session will review the Fundraising & Marketing Efforts
reasons for compiling a capital needs assessment (Wiltern C)
(CNA), the steps involved, and how the final
document will serve you in the coming years. We’ll For years historic theatres have used
also review actual CNAs from several theatres and ticket buyer data to learn more about their fans
allow plenty of time for Q&A. A CNA can focus on and donors. Now, thanks to new (and free!) tools
major systems such as HVAC, roofing, and theatrical offered by Google Analytics, your website can be
equipment, or include every conceivable future transformed into a data collection machine! This
capital expense. Preparing a CNA demonstrates to session will teach you step-by-step how to setup
existing or potential funders that your organization Google Analytics and, more importantly, explain
is a good steward of the asset and will wisely how to use basic analytics to create awesome data
use donations to preserve the theatre for future driven marketing and fundraising campaigns.
generations. A good CNA will help prevent “sticker
shock” and lessen the surprises often revealed by Presenters: Aaron Bare, Director of Marketing, Etix,
these beloved structures. Morrisville, NC
Presenters: Becky Hancock, Executive Director, 10:30 - 11:00 AM
Historic Tennessee Theatre, Knoxville, TN; and Don
Telford, former CEO of San Diego Theatres, Inc., San netWorKing reFreshment BreaK
Diego, CA (California Ballroom Foyer)
Reeling in the Big Catch: What Sponsored by:
your Venue Can Do to Attract
Bigger Shows and Promoters
(El Capitan)
11:00 AM - 12:15 PM
Some historic theatres have made themselves tools & techniques segment 4B
can't-miss stops for big national tours, and promoters
are competing to bring shows to their stage. Yet (Please note: Six concurrent sessions, four of the six
others find themselves off the radar and wonder repeated from earlier session.)
how they can attract desirable, nationally touring
artists and get the attention of the promoters who Sponsored by:
book many of those shows. This panel will approach
the issue from multiple perspectives: promoter,
artist manager, and venue operator. Among the
topics for discussion will be: how helping promoters
reduce their risk will keep them coming back to
your building; co-promoting doesn't have to mean
you're at risk, but there are ways you can make
shows safer for those who want to drive traffic; how 2017 EDUCATION PROGRAMS
providing strong marketing support can make all
the difference in the desirability of your theater; Official
promoters and artists don't necessarily have direct Conference
access to your fans, and your efforts can make Education
a significant financial difference for everyone
involved; and how shortcomings in box office or Sponsor
41 National Conference & Theatre Tour July 2017 INLEAGUE | PAGE 17
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