Page 15 - July 2017 inLeague and Conference Program

Presenters: John Bell, CEO, Tampa Theatre, Tampa, you approach building a meaningful relationship
FL; Jeffrey Gabel, Founding Executive Director,
Majestic Theater, Gettysburg, PA; Ken Stein,
President & CEO, League of Historic American
Theatres, Austin, TX; and Maureen Patton, Executive
Director, 1894 Grand Opera House, Galveston, TX
Promoting Your Theatre as a
Location for Film and Television
Productions
(El Capitan)
We all look for ways to increase revenue at our
theatres. Having your theatre used as a location for
a film or television production can be lucrative, but
what are you really getting yourself into? This panel
of film and television production professionals will
discuss what you need to know to have a successful
theatre location rental business. We will discuss:
how to market your theatre with your local film
commission and location scouts, what permits you
will need the production company to provide, what
insurance package you should require, whether
you will need fire marshals and police present,
what you should charge for rental of the theatre
and staff, how you vet the production company,
what materials you should require production to
provide to protect your theatre, what terminology
will be used and what it means, and how to have a
successful wrap and a returning client.
Presenters: Pam Elyea, VP, History For Hire Prop
House, Glendale Arts/Alex Theatre Board Member,
Glendale, CA, moderator; Jan Pascale, SDSA,
Set Decorator, Academy of Motion Picture
Arts and Sciences Governor, Designers Branch;
Philip Sokoloski, Vice President Integrated
Communications, FilmLA; Elissa Glickman, CEO
Glendale Arts, Alex Theatre, Glendale, CA; and
Jesse Cole, Location Manager
Rethinking Our Approach to the
Patron Experience
(Wiltern A)
Gone are the days when your theater
was only competing with a neighboring theater
or cinema. Now, your organization also has to
contend with Netflix, XBox and Youtube. So, in a
world where the boundaries between physical
and digital are blurred, the question is: how do
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with your audience? This isn’t about building a
better website (although that’s a good start) but
about thinking about the customer experience as
a whole. We’ll explore the key changes we need
to make to how we work so we can stand out from
the crowd and set arts organizations up for long
term success.
Presenter: Becca Goland-Van Ryn, Managing
Director, Spektrix, New York, NY
So You Want to Restore Your
Theatre? Where to Start
(Wiltern B)
This session is designed for new theatre
owners, municipal leaders and board members
who are faced with the often daunting task of
restoring an historic theatre for which they are
now responsible. The panel will discuss the steps
necessary from the very beginning through opening
night including program visioning, working with user
groups, fundraising, obtaining public funds, hiring
architects and other consultants and establishing
an appropriate management model for ongoing
operations. They will use their real life experiences
of over 60 years in the business and working on
dozens of theatres, with case studies of those
projects that went well and why, as well as those
that encountered difficulties. The presentation will
be highlighted with photographs of their projects.
Participants will leave with a simple description
of the steps needed to accomplish their theatre
restoration dreams and an understanding of the
problems they may face.
Presenters: Paul Siemborski, AIA, Principal, DLR
Group|Westlake Reed Leskosky, Cleveland, OH;
and Tom Tomlinson, Project Director, Downtown
Theatre District Revitalization, Arts Council of
Winston-Salem & Forsyth County, Winston-Salem,
NC
Strength & Beauty: Implementing
Seismic Solutions & Restoring
Decorative Finishes
(Wiltern C)
Safety is the top concern of every owner when
implementing a restoration and often that includes
a seismic upgrade. But retrofitting and restoring
historic theatres takes much more consideration
and finesse than simply erecting oversized framing
to battle the forces of nature. Through case studies
and presentations by a panel, including a structural
engineer, general contractor and decorative
finishes specialist, participants will learn: the range
of seismic options and the implications on budget
and schedule, considerations that impact the
July 2017 INLEAGUE | PAGE 13