Page 13 - July 2017 inLeague and Conference Program
P. 13
Customizing the Customer everyone, from the myriad rates and fees to
Journey: A Candid Look at PCI compliance and rapidly evolving new
Innovation, Technology and technologies. This session will finally explain, in plain
Leveraging Data to Drive English, how payments flow through the system, the
system's various participants, how rates and fees are
Successful Patron Engagement set and how they can be reduced, what PCI means
(El Capitan) and why compliance is so important, what EMV is
and how it works, how to better secure a theatre's
data infrastructure to prevent costly breaches, what
encryption and tokenization are, how to prevent
☼ Nuts and Bolts of a Successful chargebacks and deal with the emerging threat of
Capital Campaign ransomware, and how to increase profits through
(Orpheum A) electronic payments. The information included
Raising money for a major renovation applies to and is valuable for everyone at all levels.
can be a daunting task, especially for historic Even CFOs of major Fortune 500 companies don’t
theatres, which face many unique challenges really understand how the payments industry works
that can make costs balloon. This presentation will or the financial side of the industry, or the true
use the Croswell Opera House’s recent capital risk exposure of data security issues facing them,
campaign, which raised over $8 million after because no one can be an expert at everything.
setting an initial $6.2 million goal, to show how a Managers who don’t control their companies’
major campaign can succeed, even in a small merchant accounts will find the presentation
town with limited resources. Topics will include: (1) valuable as well in how it explains how transactions
The planning phase -- hiring the right consultant flow and why certain things happen with approvals,
(why it’s a good idea to hire one, and how to find declines, chargebacks, etc., and best practices at
a consultant who’s a good fit), developing your the unit level for protecting cardholder data and
campaign committee, developing a great case preventing hacker incursions, both at the theatre
for support, successfully engaging your board in and in their own personal lives. Questions from
support of your plan; (2) The campaign toolbox - the audience are encouraged throughout this
importance of data (different types of Customer interactive session and attendees will leave with a
Relationship Management software and why your newfound understanding of electronic payments
patron and donor records should be integrated), and cybersecurity and associated best practices.
developing your print collateral, identifying The presenter is a veteran of decades in both the
“diamonds in the rough” among your existing entertainment and payments industries.
fans and sources of support outside your existing Presenter: Wynn J. Salisch , CCM, CHS, MBKS,
network, building your staff’s capacity to support Chairman & CEO, Casablanca Ventures, New York,
the plan; (3) The campaign itself - communicating NY
your plan to the community, the right ask, the right
person, the right amount, the right time, good
follow-through with donors; (4) After the campaign ☼ Renovating the Recent Past
- relationship development, tapping momentum - The Unique Challenges of Mid-
after the project is done to ensure sustainability century Theatres
of everything you have built, and keeping staff
engaged so momentum continues. Participants (Orpheum B)
will leave with an improved understanding of all The theatres of the recent past (broadly defined for
the steps involved in pulling off a successful capital the purposes of this panel as the period from circa
campaign from beginning to end. 1950 to 1970) are just past fifty years of age, and
Presenters: Jere Righter, Artistic Director, Croswell are thus either new to, or poised to join, the LHAT
family. These 'newly historic' venues are defined by
Opera House, Adrian, MI, and Sheila Dwyer a unique set of challenges, including experimental
Schwartz, CFRE, Principal, Dwyer Philanthropy, materials and structures, lighting and acoustical
Adrian, MI
deficiencies, and a general lack of accessibility
for audience and performers. This panel will
☼ Payments Intelligence: explore these and other issues and, using ongoing
Understanding the Confusing projects as case studies, illuminate typical project
World of Payment Processing and challenges and opportunities unique to theatres
of the recent past. Attendees will understand the
Data Security characteristics, challenges, and opportunities
(Wiltern A) presented when renovating mid-century theatres.
A decade ago, theater box offices were tangled. They will be able to relate these newly historic
Credit card processing is confusing to almost buildings to more traditional buildings, and
41 National Conference & Theatre Tour July 2017 INLEAGUE | PAGE 11
st
