Page 12 - July 2017 inLeague and Conference Program
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Monday, July 17 Continued TEAM Training: Techniques for
And, are you leveraging your data to convert your Effective Alcohol Management
audiences from ticket buyers and subscribers to (Wiltern C)
members, donors and evangelists to your cause? The Embassy Theatre presents TEAM
Many entertainment venue operations are still training in Techniques for Effective Alcohol
managing customer touch points in multiple silos Management. TEAM Coalition is a national
and are not yet taking full advantage of the organization that works with entertainment
opportunities associated with the transformative and sporting venues to provide an alcohol
landscape of digital technology and the “Internet management class designed to empower
of Things.” This session will explore the use of new everyone from volunteers, part-time event staff
and innovative digital technology to drive success and paid bartenders to upper management
through micro-targeting audience behavior to recognize signs of impairment and have
and the importance of creating a customized procedures in place to handle patrons who exhibit
messaging system to “match the pitch with the these signs. The Embassy Theatre requires this
prospect.” Further focus will be placed on the training for all staff and volunteers and also has two
impact of data collection and the creative staff members who are certified trainers. Attendees
strategies available for using information to support will walk away being able to identify challenges
successful patron engagement initiatives for the venues face involved with the selling of alcohol
performing arts marketplace. and solutions available as they work to serve safely
Presenters: Robert Friend, Vice President Business and responsibly in efforts to minimize risk while also
Development and Consulting, and Gene Carr, maximizing revenue.
Founder & CEO, Patron Technology, New York,
NY; Lance Olson, Executive Director, Spruce Presenters: Kelly Maahs, Front of House Director,
Peak Performing Arts Center, Stowe, VT; and Nick and Megan Lytle, Front of House Manager, Embassy
Keenan, Founder, Gameflow Interactive, Portland, Theatre, Fort Wayne, IN
OR
10:45 - 11:15 AM
☼ Found Money for Your Theatre: netWorKing reFreshment BreaK
A Proven, Exciting, Easy New (California Ballroom Foyer)
Revenue Stream
(Wiltern A) Sponsored by:
What started out as an experiment to augment
daytime rentals of the 1900-seat art deco Saban
Theatre has become a substantial income
generator. Most theaters sit dormant during the
daytime and off nights. Through utilization of short 11:15 AM - 12:30 PM
term rental platforms, demand has proven to be tools & techniques segment 2B
higher than we anticipated. So far, we’ve hosted (Six concurrent sessions, three of six repeated from
television writers’ rooms, music video, commercial, earlier session.)
and film shoots, teacher conferences, coding
seminars, pop up play readings, mini concerts, and Sponsored by:
more. While there is a bit of tip-toeing around the
venue’s pre-existing show schedule, most people
are flexible and grateful for an affordable way to Beyond Compliance: Technology
have their event in our historic theatre’s Founders + Audience Diversity
Room, Rotunda Lobby, Art Deco Office, or main
theatre auditorium. Sectioning off the property (Wiltern B)
helps fit potential clients’ budgets and cuts down
on a need for additional internal staffing. This
concept turned practice continues to be a win-win
for us, and I’m excited to share my experience with 2017 EDUCATION PROGRAMS
the LHAT community.
Presenters: Jonathan Baron, Associate, Saban Official
Theatre, Beverly Hills, CA, and Spencer Pratt, City Conference
Manager, Peerspace, Los Angeles, CA Education
Sponsor
PAGE 10 | INLEAGUE League of Historic American Theatres
