Page 14 - July 2017 inLeague and Conference Program

Monday, July 17 Continued in the theatre (oh, the horror!!)? Could I be making
understand the value of these buildings as public money from concessions even on non-show-days?
resources. Presenter: Randy McKay, Executive Director,
Jefferson Live/Cascade & Holly Theatres, Redding,
Presenters: Alec Stoll, ASTC, Partner, Stages
Consultants, Highland Park, NJ; and Michael CA
Schnoering, FAIA, Partner, Mills + Schnoering
Architects, LLC, Princeton, NJ How to Succeed as a Historic
Theatre CEO without Having an
TEAM Training: Techniques for MBA
Effective Alcohol Management (Orpheum B)
(Wiltern C) Many arts leaders are promoted into executive
positions without any professional management
training because they have excelled as a
12:30 - 1:45 PM programmer, marketer, fundraiser or even as a
lunch on your oWn performer. Consequently, they have to learn senior
management skills the old-fashioned way - by trial
and error on the job. This session provides a rare
2:00 - 3:15 PM opportunity to hobnob with your fellow wizards who
tools & techniques segment 3 collectively have more than 130 years of front line
executive experience. In a spirited, fast-paced, no-
(Please note: These six sessions are offered only holds-barred session, these seasoned pros will share
once) their management maxims, proverbs, and witticisms
Sponsored by: such as "Never Waste a Crisis," "Board Members
Are Not Magical Beings," "Chasing a Dollar Leaves
You Far From Home," "Programming committees
are all mouth and no trousers,” and "Check-in with
The Candy Man Can: Or How your staff frequently. Sometimes they actually know
things that you don't."
to Optimize Your Concession
Revenue
(Orpheum A)
Many theatres and performing arts centers treat
concessions as an auxiliary component, mainly
for their patron’s comfort rather than as a core
business strategy, but paying as much attention to
the concession and bar operations as you do to
the show itself will reap huge rewards and supply
a steady, strong income for your operations.
However, most of us aren’t restaurateurs by trade,
so how do we take advantage of this in-house
gold mine? This interactive discussion will present
real-world proven strategies and industry research
to help you optimize this important aspect of your
business model. From what to offer for sale (and
how many choices) to pricing strategies, ideas
to boost per capita spending and how to more
efficiently lay out, staff and serve to maximize the
number of sales you can fit into one 20-minute
intermission, this session will pack in so many ideas
that you just might not be able to implement them
all at once. What type of signage boosts sales?
What items make patrons look forward to coming
for the concessions as much as for the show? And
what smells so good? Do I really need a point of
sale system? How can I wring more sales out of a
20-minute intermission? Can Jack-in-the-Box help
my sales? Should food and beverage be allowed

PAGE 12 | INLEAGUE League of Historic American Theatres