Page 12 - Fall 2019 inLEAGUE with Historic Theatre Resource Guide/Allied Member Directory

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Many Americans Could Give

Less to Charity Next Year: Survey

Thirty-five percent of Americans say they expect to
donate less money to charitable causes in the com-
ing year, or none at all, according to a recent survey
by Eagle Hill Consulting. The findings do not apply
across all demographic groups, the survey showed,
as younger donors plan to increase their giving in
2021. The causes American donors support also vary by age.

Nonprofit organizations face a complex new landscape that may
force them to alter management strategies. In order to navigate the
future, they may need to re-calibrate both whom they ask for support
and how they do that, so their approach is more personalized and re-
sponsive to the specific preferences and values of their stakeholders.
It will also be important for them to leverage data and technology in new ways, but this will be chal-
lenging as layoffs in the wake of the pandemic and economic crisis have depleted staffing.

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PAGE 10 | INLEAGUE League of Historic American Theatres