Page 14 - Fall 2019 inLEAGUE with Historic Theatre Resource Guide/Allied Member Directory
P. 14
Charity Declines in 2021
ARCLAMP
Change the light, keep the look (continued from page10)
Ipsos Global Market Research Group conducted
the survey in October among 1,005 respondents
across the U.S.
More Findings
The survey found that 27% of younger Americans,
ages 18 to 34, plan to give more money to char-
itable causes, and 33% plan to give at the same
level. In contrast, only 9% of Americans 55 and
older plan to increase their future giving.
These are the top charitable causes Americans in
the survey plan to support:
Theatrical grade LED dimming • Social services – 34%
for your existing house lights
• Education – 25%
• Religious organizations – 22%
visual environment technologies • Health – 21%
etcconnect.com
• COVID-19 – 20%
• Environment/climate change – 20%
• Racial justice –19%
The causes for support vary by age. Thirty-two
percent of younger Americans plan to donate
to social services, 31% to education and 30% to
racial justice causes. Thirty-seven percent of older
Americans also plan to support social services,
but 31% plan to give to religious causes and 22%
to medical research.
In another blow to the nonprofit sector, volun-
teerism will also take a hit next year, the survey
found. Fifty-two percent of respondents do not
plan to volunteer or will volunteer less in the com-
ing year. But again, age differences come into
play. Thirty-one percent of younger survey par-
ticipants plan to volunteer more time next year
than they did this year, which compares with 14%
for those aged 55 and older who will give more
of their time. According to the survey people with
children in their household typically volunteer
substantially more than those who do not have
children — 60% versus 36%. A likely reason for the
projected decline in volunteer activity is that 44%
of those surveyed do not feel safe volunteering in
the midst of the coronavirus pandemic.
PAGE 12 | INLEAGUE League of Historic American Theatres
