Page 44 - AgriBrasilis 1st edition.pdf

44 March 2020 AgriBrasilis

“Agricultural machinery:

deficit of US$ 235 million”

Interview with Eduardo Kerbauy, Market Director of New Holland in Brazil

Agricultural machinery In order to understand What launches are
sector began 2020 with a this market, AgriBrasilis planned for 2020 and did
9.4% drop compared to last interviewed Eduardo the agricultural machinery
year, with a total deficit of R$ Kerbauy, Market Director for market meet expectations
1 billion (US$ 235 million), New Holland Agriculture in in 2019? Does Brazil have
according to the balance Brazil. The company is part the potential to be the
sheet released by ABIMAQ¹. of the CNH Industrial Group, global leader in the sector?
In January this year, its net which has been operating in This year we will present
revenue reached R$ 7.9 the country since 1975 with many new features that
billion (US$ 1.85 billion) 7 factories, 200 dealerships will surprise the market. A
3.6% less compared to the and more than 400 resellers. record harvest is expected in
same month in 2019. In 1986, New Holland Brazil, leading us to believe
According to ANFAVEA² incorporated Ford Tractors, we should surpass the USA
when comparing the results becoming one of the leaders in soy production. This gives
for the years 2018 to 2019, in the sector. In 2019, us confidence that the sector
domestic sales fell 8.4%, New Holland produced will not leave continue to
machinery production fell 7,948 tractors (22% of the grow.
19.1% and exports rose national market) and 2,272 We had the best
1.5%. grain harvesters (36% of December since 2014
The tractor market in the national market). The considering the number of
Brazil is predominantly company also manufactures new vehicle licenses. It is
composed of international sprayers and seeders. the third consecutive year of
manufacturers, with Eduardo Kerbauy growth in the sector, despite
emphasis on Massey recognizes the unfavorable the 8.4% drop in sales of
Ferguson, John Deere, Valtra performance of the agricultural machinery in
and New Holland. Leading agricultural machinery general.
local manufacturers are industry, but remains According to ANFAVEA²,
Agrale and Jacto. optimistic about 2020. the sector is expected

巴西农用机械市场赤字10亿雷亚尔

巴西New Holland农业公司市场总监Eduardo Kerbauy访谈

根据ABIMAQ¹发布的 巴西的拖拉机市场主要由 年就一直在巴西运营，它拥
资产负债表，到2020年年 国际制造商组成，重要的制 有7个工厂，200个经销商
初，农用机械行业与去年相 造商有Massey Ferguson, 和400多个分销商。 1986
比下降9.4％，赤字总额为 John Deere, Valtra 和 New 年，New Holland农业公司
10亿雷亚尔。 今年1月，其 Holland。 巴西本国领先的 合并了 Ford拖拉机公司，
净收入达到79亿雷亚尔， 制造商是Agrale和Jacto。 成为该行业的领导者之一。
与2019年同月相比减少3.6 为 了 解 该 市 2019年，New Holland生
％。 场，AgriBrasilis采访了 产了7,948台拖拉机（占全
据A NFAVE A²报告显 巴西 New Holland农业 国市场的22％）和2,272台
示，2019年和2018年相 公司的市场总监Eduardo 谷物收割机（占全国市场的
比，国内销售额下降8.4％ Kerbauy。 New Holland 36％）。 此外，该公司还
，机械生产下降19.1％，出 农业公司是CNH工业集团 生产喷雾器和播种机。
口增长1.5％。 的一部分，该集团从1975 Eduardo Kerbauy察觉