Page 47 - AgriBrasilis 1st edition.pdf

AgriBrasilis March 2020 47

Exchange rate variation justifies the investment with We hope to continue
is a challenge for all sectors increased production. growing together with
of society, including rural What are New Holland’s Brazilian agribusiness,
producers. But I believe prospects for 10 years which with each harvest
that the biggest challenge is from now? surpasses records.
interest rates for agricultural We see the sector with a lot ¹ Brazilian Machinery
subsidies in the country. of optimism, mainly because and Equipment Industry
More than a cost, renewing the Brazilian economy is on Association.
the agricultural machinery a recovery trend. We have ² National Association
fleet is an investment, seen an increase in market of Motor Vehicle
which will result in greater share over the past 5 years, Manufacturers.
productivity and reduced especially in tractors and
production costs. With harvesters, especially those
more and more embedded designed for precision
technology, the machinery agriculture.

在巴西，购买和使用机械的成 将提高生产率并降低生产成 在复苏。 在过去的五年里，
本仍然是生产者面临的挑战， 本。 随着越来越多的嵌入式 我们已经看到特别是拖拉机和
美元上涨会产生什么影响呢？ 技术的出现，这些机械可以 收割机市场份额的增长，且这
汇率变动对包括农村生产者 通过增加产量来证明投资的 些器械尤其是为精密农业而设
在内的社会所有部门都是一个 合理性。 计。
挑战。 但是我相信最大的挑战 New Holland农业公司在未来 我们希望继续与巴西农业企
是巴西农业补贴的利率。 十年前景如何？ 业一起成长发展，让每一次收
更新农用机械机组不仅是 我 们 认为 该 行 业前 景 乐 成超过纪录。
一项成本，也是一项投资，它 观，主要是因为巴西经济正