Page 37 - The Dental Entrepreneur
P. 37
The Dental Entrepreneur
Marketing Plan
Banking professionals know how vital marketing is for small businesses today but at the same
time they will not anticipate that you have a very comprehensive idea of marketing. This is an
area in which your plan can shine.
Our marketing plan is being designed and implemented by a dental start-up expert that we
have retained Dr. Tom Larkin.
Internet
We have a comprehensive internet marketing strategy that includes, website, SEO, social
media, reputation management, local business citations, and direct mail.
Web Site:
Our web site is being designed and maintained by an agency that specializes in dentistry.
SEO:
Search engine optimization revolves around placement on the first page of Google so that our
content is easily accessible and mobile responsive.
Social Media:
Our social media footprint will include Facebook Business, Instagram, Linkedin, and Twitter.
Our Facebook Business page will in addition to our regular office postings include targeted
demographic outreach.
Reputation Management:
Because online reputation is vitally important for small businesses today, we will have a
comprehensive plan that includes management of our Google reviews and our Google+ page.
Business to Business
Local business relationships will be pursued by the joining of local civic clubs, sponsoring local
charitable causes, including churches and athletic teams.
Print
A logo, letterhead, business cards, and presentation folders will be developed.
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