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Health Benefits and USP
Clean-label plant-based products are often considered Overall, choosing clean-label plant-based meals can contribute
superior to high-preservative plant-based meals currently to a healthier lifestyle while promoting sustainability and
available in the market for several reasons: transparency.

1. Healthier Ingredients: Clean-label plant-based products are
made with whole, recognisable ingredients. At the same time, Conclusion
high-preservative options may contain artificial additives and Our kindness meat project represents a transformative
preservatives that can have adverse health effects over time. breakthrough in sustainable food innovation. By formulating a
new plant-based meat burger, we have successfully created a
2. Nutritional Value: Clean label options typically prioritise solution that delivers comprehensive benefits across multiple
nutrient-rich ingredients without processing that diminishes critical dimensions: human health, animal welfare, and
their health benefits. In contrast, meals with high peservatives environmental sustainability.
may lack essential nutrients and include empty calories.

3. Reduced Risk of Allergens and Sensitivities: Clean label Low-carbon footprint kindness meat burger is a holistic
products generally forego common allergens and additives approach to addressing some of the most pressing challenges
that can trigger sensitivities or allergic reactions, making them of our time – reducing carbon emissions, protecting animal
a safer choice for many consumers. life, and providing nutritionally rich food options. Its high
scalability potential means that this innovative solution can
4. Transparency: Clean label principles emphasise transparency be deployed widely, creating meaningful environmental and
in labelling, allowing consumers to make informed decisions social impact at a global scale.
about what they are eating. High-preservative meals often
use complex ingredient lists that can obscure the origins and
qualities of the components. Key project achievements include:
•Dramatic Reduction in carbon footprint for a burger
5. Better for Long-Term Health: Consuming food with fewer compared to traditional meat production and other plant-
synthetic ingredients and preservatives can contribute to based burgers.
better overall health and well-being, potentially reducing the
risk of chronic diseases that are linked to high consumption of • A nutritionally equivalent protein source that supports
processed foods. human health

6. Environmental Benefits: Clean-label plant-based meals • Elimination of animal cruelty in food production
often promote sustainable sourcing and production methods,
contributing to a lower environmental footprint compared to
highly processed alternatives that may rely on less sustainable • Potential for widespread implementation and significant
practices. environmental benefits

7. Flavour and Freshness: Meals made with clean label
ingredients often prioritise natural flavours and freshness, References
leading to a more enjoyable dining experience. High- 1.https://www.wholesomesavour.com/
preservative meals may have artificial flavours that can mask 2.https://www.google.com/h?q=number+of+food+and+beve
the taste of lower-quality ingredients. rage+outlets+in+singapore

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