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PROGRAM PERFORMANCE PROFILE

2. To create awareness on importance of product marketing; and
3. To help participants create their own marketing Strategy/ies.

Expected Output:
1. Increase awareness on product marketing;
2. Identify and design appropriate marketing strategies; and
3. Eventual adoptation and implementation of the marketing strategies.

Project 4: Lecture/Seminar/Workshop on Preparation of Flyers and other
Advertisement Materials

Description:
This component aims to train participants in designing and creating their own flyers
and other advertisement materials that would help them market their products. The module
will be designed by Ms. Pamela Daphne R. Busog and she will be assisted by the other faculty
members from the Department of Information Technology.
Significance:
One of the most affordable and versatile of marketing materials are flyers. It can be a
very effective sales-support tool at a very minimal cost. Due to innovation of technology, other
print ads and social networking sits can also be a very good way of advertisement.

Objectives:
1. To conduct series of lecture/seminar/workshop on flyers preparation and other
advertisement materials that would help participants market their products;
2. To provide necessary training and hands-on activities on various aspects in marketing
products using information technologies; and
3. To exposed and familiarize the participants in the use of information technology in
marketing products.

Expected Output:
1. Usage of the enhanced skills in information technology in marketing products;
2. Flyers, leaflets that will help market products of the participants; and
3. Boosts marketing of products.

Project 5: Lecture/Seminar on Preparing Income Statement, Balance Sheet and
Statement of Cash Flow

Description:
The project aims to educate and train participants in keeping their business financials.
Ms. Lilian O. Sidamon of Management Department will create a module that will suit the small-
scale business, she will be assisted by Ms. Vienna Mi. A. Feranil and Mr. Gideon Luke P. Ty.
Significance:
In order to even have a hope in a business, one has to understand where the money
is coming from and where it’s going out. One of the key aspects in starting a business is
making key financial decisions.

Objectives:

Area VI: Extension and Community Involvement