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"Audio Visual has become a critical component of our little to no real standards. There is no single book or class, or Bransford adds, "Today, more and more of the end-users and clients are
projects," says Paolo Degrassi, President of Rosendin. "It even a degree that can set someone on the path. It all comes demanding to be more involved in this process. They care deeply about
differentiates us from the competition. Knowing that when a down to experience, a great team, a lot of in-house training, this technology that is a critical factor in the overall end-user experience.
client brings Rosendin in, they are getting Rosendin and not a and a commitment to manufacturer certifications." Another reason technology can no longer be an afterthought and must
collection of outside subcontractors that they don't know or be integral to the project from the start."
aren’t comfortable with." Whether it's Design-Build, Design-Assist, or Engineered
Documents, what makes the Rosendin AV team stand out But the real challenge in successfully building audio-visual systems
Today's audio-video projects require an exceptional level is the build process. "From the onset, we knew we had to be comes at the end of the project, where most of the physical work
of knowledge and technical skill sets. These are often something more than 'just another AV company' and to find happens. 95% of the AV components must be installed in a 100%
combined with demanding conditions, tight budgets, and a way to bring greater value," notes Bransford. “As we looked complete room. "Just because drywall is a week late, paint is three
quick turnarounds. Providing these services and expertise around Rosendin, it became evident that if the Rosendin AV weeks late, and cabinetry is four weeks late does not mean TCO is going
is essential in the industry. Today it requires people and Group was going to succeed, it needed to be a part of the to change. If TCO isn't going to change due to any of those things, it
a dedicated commitment to continuous improvement. construction process. And no come strolling into the project sure isn't going to change for AV," jokes Jason Meneses, Audio Visual
Rosendin has and will continue to invest in both. The audio/ at the end, asking where the conduits are, and whether or not Project Manager for Rosendin. "We had to find creative ways to deal with
visual team possesses all of the industry and manufacturer they have pull strings.” the inevitable project compression." The answer came in the form of
certifications required to perform work at the highest level, something at which Rosendin already excels, and that is prefabrication.
including but not limited to: CTS, CTS-D, CTS-I, Crestron "The Rosendin AV team is afforded a unique opportunity
Gold Master Programmer, Crestron Master Architect, versus other traditional audio-visual subcontractors on "It has become fairly common in the AV industry for all of the equipment
Cisco Certified Network Associate, AMX Ace Programmer, account that we're brought into a project much further racks to be built and tested in a prefab location," says Chad Bowman,
Extron Control Professional, XTP Systems Technician, QSC upstream than others," says Tim Knittel. "This is due to the Audio Visual Project Manager for Rosendin. "We wanted to step it up and
Q-Sys, Digital Signage Certified Expert, Biamp Tesira, BSS early involvement of our electrical division, and this early utilize the strengths of Rosendin's Lean process. Our goal is to package
Soundweb, and many more. engagement is a tremendous benefit to our customers. No and prefab the equipment racks and all the components that will go into
longer is technology an after-thought. It's become a vital part a room to eliminate field trash and the hunt for 'one more HDMI cable.' An
"Training is an essential component to our reputation of of the preconstruction process, or at least it should be. It also installer rolls a cart into a room, and that cart has been pre-packed and
being able to tackle any challenge, and how we have built the greatly eases the burden on the General Contractor, as they tagged with every part, cable, screw, and label required for that room."
incredible team we have," says Bransford. "Unlike many other know Rosendin will have everything covered from the Design
special systems or traditional construction trades, AV has Development phase to Closeouts." The AV team is continuously working out new ways to speed up the final
install process. From removing excess packaging for touch screens that
go in the walls to pre-configuring the ceiling speakers.

"This is just the beginning," says Bransford. "Every project is another
chance to learn something new or find a better method. The way we see
it is never to stop looking up!

Rosendin's in-house AV team has completed some of the most high-
profile, and-technologically-demanding projects in California and across
the country. The team has earned over a dozen National Electrical
Contractor Association (NECA) Project Excellence Awards in multiple
categories and the NECA Prestige Diamond Award. Projects range
from DirecTV's engineering high-rise in El Segundo, including the user
experience testing labs, to the complete network-based 200k sq. ft 54-
way divisible conference space at Anaheim Convention Center, and the
recently completed Los Angeles Memorial Coliseum. With hundreds of
completed audio/visual projects, the Rosendin AV Group has worked in
almost every segment and virtually every facet inside AV systems' broad
scope. There is nothing they can't take on.

Want to know more about the award-winning Rosendin audio-visual
team? Take a look at our website for more project profiles and
information about one of our many exciting projects at
www.rosendin.com/sectors/audio-visual-systems.

22 The Feeder | Issue 3, 2020 Issue 3, 2020 | The Feeder 23

22 The Feeder | Issue 3, 2020 Issue 3, 2020 | The Feeder 23