Page 10 - Business Growth Tipping Points - Sales

You, but there will always be an audience for a great communicator with an ability to sell the sizzle.
The presumption that most sales professionals are sleazy and unethical is nonsense. If you are a business owner with this headspace you have a problem, because as you know ultimately that is what you do – SELL!.
As in all professions, a few misguided bad apples give the selling industry a bad name.
We need to remember also that this is a phenomenally large industry. Pretty much everything that has ever been manufactured or service that has ever been provided was preceded by someone facilitating a sale contract.
Selling is not complicated. Of course there are stereotypes. The oft-denigrated used car salesman (Yes they usually were men) for instance, was more often than not an exaggerated myth, born out of some dodgy sales training in the 1970’s.
Selling is merely a form of persuasive communication and Yes, the intention is to communicate emotionally and Yes, the intention is to turn vague interest into a passionate
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