Page 12 - Selling secrets 5 18 2023

insight, you can make sure that your home is as attractive
as possible to potential buyers and maximize the return
on your investment. It will also provide valuable advice on
pricing, communication, and what to expect throughout the
process. By seeing your home through a buyer’s eyes, you
will be able to make the most of the sale process and achieve
your desired outcome.

LOOKING THROUGH A SELLER’S LENS

When you look at your home, you see it through a “Seller’s
Lens” Your home is an emotional extension of yourself.
You probably swell with pride remembering how it felt
moving in when it was your “new house.” You picked out
special furniture, carpets, and curtains—things you worked
hard to be able to afford. Things that reflected your style and
taste. Perhaps you planted the garden, built your kids a tree
swing, or installed the first lawn.

As a seller, it’s understandable that you may feel your home
is worth more than what appraisers, prospects and buyer’s
agents may think. After all, you have put in a lot of hard work
and money, as well as raised your children there. The value
of your home is more than just a number, and that is why
it can be hard to accept when others don’t recognize the
same value that you do. However, in the long run, the best
decision is to accept the market value of your home, as it will
be beneficial for you in the end.

Emotions can be a powerful force, but allowing them
to take over during a sales price negotiation can lead to
costly mistakes. It is important to remain objective and
depersonalize the transaction to ensure the best outcome.

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