Page 15 - Selling secrets 5 18 2023

In addition to making sure your home looks its best,
it’simportant to provide potential buyers with all of the
information they need to make an informed decision.
Highlight the features of your home that make it stand out
from the other homes on the market. Provide potential
buyers with detailed information about the amenities and
advantages of living in the area.

With a bit of effort and creativity, you can create a home
sales presentation that is sure to capture the attention of
potential buyers and help you get the highest price for your
home.

Here’s the big news—not everybody gets the price they
could when selling their home. For example, take two little
ranch houses across from a well-kept cemetery in a nice
suburban city near Cincinnati, in southwest Ohio. One
of them, 431 Ray St. (3 beds, 1 bath, 1236 sq. ft., built
1960) was described as: “Neat as a pin and ready to go.
Completely remodel kitchen w/SS appliances, breakfast
bar, stove top, beautiful tile. Complete bath remodel.
Hardwood floors, replaced windows. Great fenced yard,
covered rear patio.” It was being fought over at $138,000+.

Meanwhile, a comparable 3 bdrm/1 bath, 1238-sq.-ft., single-
family home located at 432 Ray St., had the same 3
bdrms/1 bath, approximately square feet, and was built
in 1959. It sold for $111,800.

That’s enough of a differential (almost $15,000!) for the
owner of 431 Ray St to pay the cost of his real estate
agent’s commission and pocket some profit. Frankly, that
commission was money well spent, because hiring the real
estate agent and following the agent’s sales plan made all
the difference.

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