Page 19 - Selling secrets 5 18 2023

outside, but the agent was running out of options. Still, this
house managed to break through the tough negotiator’s hard
exterior and he went on to offer the full asking price. What
made this house stand out from the rest? It couldn’t have
been the client’s appreciation for its homely appearance.
Instead, it was the 80/20 rule at work again.

This rule states that 80% of effects come from 20% of the
causes. In this case, it was likely that the house offered
features that would be difficult to find elsewhere, such as a
spacious interior, a convenient location, or a unique design.
These features, while only making up a small portion of the
house, were enough to move the negotiator and convince
him to offer the full asking price.

In the end, it’s clear that the 80/20 rule is a powerful tool to
have on your side. While it may not always be easy to spot
the elements that make a house stand out from the pack, it’s
definitely worth the effort when it comes to making a deal.

THE #1 SECRET STRATEGY TO HOME SELLING

Understanding the 80/20 rule concept can save you time in
selling your property. Stop trying to sell people on the entire
home. Instead, highlight 20% of your home’s features that
make it special. The remaining 80% of your home still affects
the buyer’s decision, so don’t neglect it, but in photographs
and showings, feature the elements that make your home
special.

Your selling point won’t be the common features your home
shares with the other properties on the market. Instead, use
your home’s unique features to grab buyers’ attention are
interest in those distinctive features. Learn to leverage this
rule, and you won’t have to settle for less than your asking
price. Buyers who fall in love don’t haggle over pricing; they
make good offers.
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