Page 21 - Selling secrets 5 18 2023

SELLING TO INTERESTED BUYERS

The moral of this story is to stop (or don’t ever start!) wasting
time showing your home to uninterested people.

Compare your home’s features with those of other houses in
the neighborhood to see what makes yours stand out. Think
about what you love about your home. Not sentimental
and family attachment, but the quantifiable, physical
characteristics.

What makes you happy or comfortable as you walk through
the door at the end of a long, hard day? Is it the shade of
a secluded garden? A cozy library or inviting conversation
pit in front of a fireplace? Is the heart of your home a sunny
deck, a big-screen “man cave” or a quaint backyard “she
shed?” Perhaps it’s an elegant bathroom with a relaxing old-
fashioned bathtub. Maybe you have a garage with built-in
tool cabinets or a basement with your recording studio. By
shining a bright spotlight in your ad copy on what makes
your home unique, you’ll attract interested buyers who pay
the full price. You won’t waste your time on lowball offers.
Following the 80/20 rule can help you save time shown to
uninterested people. Instead, you will be showing your
home to buyers who are motivated to purchase. You won’t
have to show up as frequently. You also won’t have to sift
through lowball offers from casual shoppers. Keeping this in
mind, you must take the time to uncover your home’s most
attractive and unique features and improve them to their
highest potential. Compare your house with others in the
neighborhood to see what makes yours stand out. Work with
that.

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