Page 25 - Selling secrets 5 18 2023

CHAPTER 3

Creating Curb Appeal

Someone said, “a stunning first impression was not the same
thing as love at first sight. But surely it was an invitation to
consider the matter.’ This could not be truer than in selling
a home. First impressions are powerful. Sometimes they
are everything. Nothing sets the tone of a relationship or
transaction more than first impressions, and those first
impressions are formed quickly. Most prospective buyers
form an opinion about a home within the first 7-10 seconds of
arriving, according to the National Association of REALTORS’.

“Curb appeal”—the attractiveness of a property for sale and
its surroundings when viewed from the street—is as
important as correct price-setting and is crucial to selling
your home faster and for more money. Your well-prepared
house might even catch the attention of buyers who
weren’t attracted by the written description of your home,
or who were simply driving by, even if they weren’t initially
considering a home purchase.

Curb appeal doesn’t only apply to drive-up home shoppers.
Many buyers shop on-line first to see photos of the interior
and the exterior. Having good curb appeal and attractive
photos posted within your ad will help interest buyers right
away, so that they’ll make an appointment with your real
estate agent to come see your home.

Sorry, but there’s no second chance to make a first
impression. Whether cruising the web to view on-line
photos from across the country or cruising by your home in
the family SUV on a Sunday afternoon outing, home

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