Page 22 - Selling secrets 5 18 2023

BUYER’S STORY

When Bob and Sue were shopping for a new home, Bob
wanted an ocean view. They looked at many desirable
properties but didn’t find any that were right for them.
Some were overpriced; others had obstructed views.
The search went on for almost a year until they found an
older home a short walk from the ocean. The neglected
exterior and dated interior were not encouraging, but
when Vince stepped out onto the third-floor balcony off
the master suite, he was sold. Any shortcomings in wall
color or fixtures faded away when he took in the view. He
could now see the sunrise over the sea from his bedroom
window every morning. What 20% of the home caught the
eyes of Bob and Sue? The magnificent third-floor view of the
ocean!

SELLER’S STORY

When Cam and Kate listed their home, they needed a buyer
who wasn’t concerned that the house was on an unpaved
road. Though the home was more than 10 years old, the
interior was updated with fresh, neutral wall colors and
carpeting to look brand new. In addition to the towering
trees, the well-established yard gave the home a welcoming
atmosphere. The buyer also looked at a home within miles
of Cam and Kate’s that had towering trees as well as a Koi
pond and patio. That home was comparable in interior and
exterior, but on a busy street. What 20% of the home caught
the buyer’s eye and prompted him to choose Cam and Kate’s
house? The buyer loved the quiet, secluded feel of their
home. The 1.8-acre property was surrounded by pastures,
with grand oaks dotting the landscape.

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