Page 55 - Selling secrets 5 18 2023

CHAPTER 5

Return on Investment (ROI) has to be Top of Mind

The National Association of Exclusive Buyer Agents
(NAEBA) recently conducted a study among their on-line
members to discover what they found annoying or
undesirable when searching for a new home. Some of the
answers will surprise—or disgust—you:

Making small improvements can gain you thousands of
dollars in your home sale. A broken-off doorknob can cost a
sale and a new door can make one.63% percent of buyers
are willing to pay more for move-in ready homes, Maritz
Research Staging poll (U.S. News & World Report July
2016), found that 63% of buyers preferred a higher-
priced home that does not require any renovations to a
lower-priced fixer-upper.

Making upgrades can be as easy as replacing the handle on
your front door (which you’ll want to do) or as daunting as
remodeling a kitchen (which you likely won’t want to do).
There are some things you must keep in mind about market
value and ROI when updating your home to sell. For
starters, what home improvements give you the best ROI on
your remodeling dollar? ROI on real estate improvement
investment is generally less than 100%, so the rule is
“less is more.”

In 2016, a remodeling publication said the best ROI
improvement a home seller can make is insulating the attic
space, exceeding 100% and reaching a 116%
return.

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