Page 81 - Selling secrets 5 18 2023

CURRENT MARKET APPRAISAL
BY A REAL ESTATE PROFESSIONAL

This home valuation is free from real estate professionals
and more helpful than automated on-line offerings. It
provides detailed information on each house sold in your
area over the last six months, along with the final sale price.
It also includes the specifics of all the houses for sale in
your area, including the asking price. These homes are your
competition. The real estate professional will also answer
any questions and help you price your home realistically.

Along with an understanding of how the worth of a home is
determined, the current market must be considered. By
using a professional real estate agent, you can rely on proven
expertise to market your home at the best listing price. I’ll
be happy to provide you with a Current Market Analysis
(CMA). See the last page of this book if you would like more
information on how to request a free home valuation.

EXAMPLE OF DIFFERING HOME VALUATIONS:

Let’s say a buyer is interested in a home listed at $420,000.
The on-line valuation determines the house is worth
$440,000. Based on that estimate, the buyer offers the asking
price. When a professional appraisal comes in at $400,000,
and the existing tax records assess the home at $300,000, the
buyer wonders why the values are so different, and if he
overpaid.

The house was listed at $420,000 because at that price, the
home would sell in a reasonable amount of time. Why
wouldn’t the appraised value be whatever a buyer was
willing to pay? The fact that they paid $420,000 doesn’t
mean that is the true value of the home. Certain factors may

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