Page 85 - Selling secrets 5 18 2023

The bottom line is that you decide the asking price of your
home either by yourself or with the help of a real estate
professional. How do you decide? What is the best way to
get on-line exposure? Do professional photographs make a
difference to on-line shoppers? What more can be done to
market your home? Upcoming chapters answer these
questions to help you sell your home for the best possible
price.

THE PRICE IS RIGHT

A buyer of real estate is no different from a buyer of a
painting or a bag of oranges. Both sellers’ and buyers’
perception of value will always play a prominent role during
the sale. Perceived value and market value are not the same.
You need to know how to price your home strategically and
correctly from the get-go to obtain the best price.

A Virginia realty agency reported that homes in August
2013 within their first week on the market sold for an
average of 2.08% above list price. Homes that grew
stale for months sold for an average of 11.53% below
the original list price. As a seller, keep two things in the
forefront of your mind as you determine initial listing price.
First, sentimentality has no dollar value.

Although you have emotional connections to your home,
the buyer does not. Most buyers being shown many
properties do not expect yours to be “the one.” You will
have to work to get them to that decision. Avoid letting
sentiment play a part in pricing the property. Set all
emotions aside during the selling process. Buyers look for
cues to figure out your motivation to sell. This book is all
about helping you to see your home through the eyes of

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