Page 83 - Selling secrets 5 18 2023

Let’s touch on what the home owner/seller can do to elicit
offers at the listing price, or even above, in a competitive
market. As mentioned earlier, the partnership between
seller and real estate agent will make an enormous
difference in results. The agent can professionally market a
house, bring in a qualified prospect, and then the deal is
blown because the seller didn’t clear his garage of his
taxidermy hobby during a critical showing. Or because the
snow isn’t cleared, or because the walls are painted kind of
“funky?”

Of course, there’s only so much even the most talented real
estate agent can do. The seller’s time, effort, and investment
are the most important parts of the process. The seller’s
willingness to adequately prepare the home for presentation
by improving, freshening, landscaping, and generally
making the home pristine—and to live in that presentation
state of readiness for the time it takes to sell the property—
will greatly affect both the sale period and the price at which
the home sells.

POINTS TO REMEMBER:

« Setting the price at which to sell your home is not a
simple, mathematical formula. Many elements factor
into the decision, including your goals as a seller.

« It’s important to familiarize yourself with the terms
Market Value, Appraisal Value, and Assessed Value,
and the differences between them.

« Whatever your listing price, the partnership between
you and your REALTOR’ can have an enormous
effect on the final results.

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