Page 84 - Selling secrets 5 18 2023

CHAPTER 8

Marketing your Home

The purpose of this book is to provide insight and guidance
on how to sell a home quickly and for more money.
Previous chapters concerned real estate sales terminology
and concepts, with a heavy emphasis on the dos-and-don’t
s of getting a home listing ready for the most effective
presentation, and thus price.

The goal of upcoming chapters is to help you understand
what is important in communicating the value of your
home to prospective buyers, as well as negotiating the price
and other terms. Despite the term “buyer’s market,”
understand that it’s always a “seller’s market;” too, in that
homes are necessary, and home ownership is cherished in
the United States. We do not live in caves or nomadic tents.
Real estate is a necessary commodity and will remain so.
Further, your home is unique. There is no other exactly like
it. Whatever individuality you have created on your
property makes it stand apart from your neighbors’ homes.

There are no set rules of when to sell, because homes are not
sold from store shelves based on seasonal holidays. People
get new jobs or are transferred or decide to move because
of family situations all the time, at any time of the year. Your
home’s value will be based on the sale price of similar homes
purchased recently at the time you decide to sell, regardless
of season.

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