Page 89 - Selling secrets 5 18 2023

Today, the reverse is true, driven by an explosion of on-line
advertising. (In a recent report, the Internet Advertising
Bureau announced that Internet advertising revenue for the
fourth quarter of 2016 increased 20% year-over-year.)
Photographs have become the most effective bait to attract
future home owners. Recent studies show that 89% of
buyers use on-line tools to shop for homes before contacting
a real estate agent. They peruse the web, finding homes
that appeal to them, and then contact a REALTOR’. Getting
your home sold quickly takes exposure. Beautiful, engaging,
photos of homes, inside and out make the best first
impression.

Online marketing through photographs is one of the most
important ways to market your home. Listing photography
is a great tool for showing off the best features of your
home. Bright and colorful shots of welcoming spaces
encourage buyers to imagine themselves comfortable and
living happily in your home. By focusing on the unique
aspects of your home, such as large rooms with great views
or amazing architectural features, you can generate genuine
interest. Stage your home to give the appearance of space
and light in every photo without distorting reality.

MAXIMUM TARGETED EXPOSURE

When you hire an agent, they can place your listing on all
major real estate portals, such as Zillow and REALTOR.
com. Buyers flock to these websites to find new listings.
The agent can also place your home on their own
dedicated website and their social media outlets. In the
average month, Zillow alone captures 69% of traffic to
real estate websites. When you choose an agent to sell your
home, make sure they offer the maximum targeted
exposure to potential buyers through the on-line

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