Page 92 - Selling secrets 5 18 2023

your listing, your agent is halfway there. If you can get
people interested in reading your posts, they’ll see your
postings, and boom! Your reader becomes your lead.

You can’t just post one entry and let it rot on the vine. This
must be something your agent updates regularly (optimally,
twice a week) with news articles, facts, information that
educates readers on equity and homes, and tips. This also
provides material to share on social media so that your agent
becomes an active contributor with unique blog content.

Your listing’s landing page contains important lead capture
elements, such as a header bar, “ask-a-question,” calls-to-
action, social shares, drop-down menus, ways to schedule a
call, or even one-touch dialing. Agents can do giveaways,
such as a free valuation or buyer’s guide (like this book!).
The lead capture is designed to capture the most leads
possible.

Smart agents will feature your home on websites directed
at buyers. The websites’ search functions should be able to
easily filter results by using criteria such as schools,
neighborhoods, and local attractions because buyers are
not only looking at houses, they are looking for places that
fit their needs and lifestyles.

The dedicated website should provide a wealth of
information to buyers regarding proximity to schools,
shopping centers, restaurants, and entertainment. This is
an excellent way to find interested buyers. When a buyer is
deciding where to live, you want your home included in the
search results as often as possible.

A neighborhood consisting of senior citizens and retired
adults, without a designated school bus stop close by, would
not suit a family with school-aged children, even though the
house itself might meet their other criteria.
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