Page 93 - Selling secrets 5 18 2023

A bachelor might not be interested in living in a neighborhood
with children and pets, despite the existence of the two-story
home with a garage he was seeking. By design, websites
should direct buyers to homes that meet their lifestyle, avoid
wasting peoples’ time, and eliminate uninterested shoppers.

Your best option is to discuss aggressive on-line marketing
with a real estate agent who’s interested in earning your
business and listing your home. You want to maximize your
exposure as well as generate interest from your target
market. The CMA will help you price your home
strategically, and your on-line presentation should bring you
interested buyers.

The Internet: Online research provides buyers with virtually
unlimited information about a property. They can preview a
home, research its history, neighborhood, area schools,
shopping, attractions, etc., and even view aerial pictures via
apps such as Google Earth without leaving the comfort of
their home or ever speaking to a real estate agent.

Realty Websites: The real estate industry thrives on the
timely dissemination of information, which created the
need for real estate websites to become increasingly
sophisticated to meet their clients’ need for “instant” and
timely information. No longer is the real estate agent in
charge of transactions. The Internet has put the customer
behind the wheel, and a savvy buyer can manage much of
the transaction him/herself.

To remain competitive, you, or more realistically, your real
estate agent, must build and maintain a highly interactive,
informative, and persuasive website or page dedicated to
your home.

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