Page 95 - Selling secrets 5 18 2023

and then be sure you’re not alone and have taken every
precaution against theft or injury to person or property.

Individual Website: A great way to centralize all your
listing’s content is to create a separate, standalone site that
serves as a hub for all content relating to the sale of your
home. If you have a REALTOR’, they should add a page to
their website dedicated to your home. In addition to videos,
photos, and links to your social media accounts, they can
include additional information and links to neighborhood
attractions and activities that will give your buyers a feel for
the area.

It’s important to note that setting up an extensive website
requires technical knowledge and can be time-consuming!
If you don’t have a real estate agent, you might consider
hiring a professional to handle the site development. It’s an
investment that’s well worth the money. Again, if you
choose to hire an agent, they will bear the responsibility and
cost of setting up and maintaining the website.

Mobile: People are increasingly moving away from fixed
Internet access on a desktop and relying instead on mobile
devices such as smartphones and tablets. That’s not to say
that desktop visits are obsolete, as most website visits are
still performed via desktop, but access via a mobile device
indefinitely on the rise. The clear implication of this trend
for home marketing is to ensure your listing is mobile-
friendly and listed on sites with easy-to-navigate mobile
applications.

Again, these listings will make extensive use of photos, floor
plans, and videos that depict the home at its best. If you
choose to set up a standalone website, ensure that it’s either
mobile-friendly by default or a hybrid that can easily switch
between desktop and mobile versions.

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